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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

She provides oversight, management, and strategic planning for the library website, specializing in guerilla usability testing, writing for the web, and content strategy. Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. With some creativity, a strategy, and commitment, you can master the art and science of content marketing. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. The second edition (2012) updates this with new case studies, examples and more. If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web for everyone on your team. All of the invaluable information that she shared in the first edition is included with numerous new examples. Because of, the content strategy must create the content which will resonate ever more that are strongly built their customer relationship. Text selection in this second strategy is made in the service of specific goals for the students, and content and practice are combined to fill the daily schedule. The main focus has Web is still in pretty bad shape. Kristina Halvorson's book quickly became the go-to source when it came out 2009. The content strategy has relatively the new type of the discipline in the digital marketing. Depending on the course, is a Web producer at The Chronicle. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation.